THE IMPORTANCE OF BEAUTY METHOD

30/11/20

As we all know, in the world of Beauty, the talent and expertise of the operator make the difference. And it is precisely this notion that often makes us believe that method has no use, that we can do without it. Nothing could be further from the truth!

 

Method helps “record” the experience and share it when necessary. It does not replace talent or the emotional significance of gestures, but it supports them – completing our background, improving our attitude on a professional level and maximizing the response to the market expectations.

 

In the world of Wellness and Beauty treatments, the work method is fundamental to:

  • Develop awareness
  • Increase control
  • Manage time
  • Meet the customer’s needs
  • Produce income

 

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Awareness

After years of experience, the work method we develop is made of personal nuances, rituals, shortcuts; you presume you know everything that there is to know, and you enter a phase of “unconscious awareness”, where actions are carried out automatically, without thinking.  If we find ourselves in this working condition, we are not able to effectively support new colleagues without risking to transfer our “mechanical” knowledge; a structured work method, with specific goals, helps us to not take that chance.

Control

Method helps us increase control over the marketplace needs, giving us specific working tools to manage our guests’ requests, needs and expectations at best. Method is knowledge, and knowledge allows us to step out of our comfort zone without losing track of our goal and of the necessary confidence, clarity and professional competence.

Time

If it’s true that time management is a critical factor to success, it is equally true that method helps us. It allows us to offer our guest precision and punctuality, eliminating the risk of getting lost in negligence, which might affect our agenda of appointments. In the world of Wellness and Beauty treatments, it is not so much friendliness that enhances our work, but rather the ability to follow a scientific method and respond to specific needs in a customized way.

Customer satisfaction

In the Wellness sector, guests are satisfied when they have lived an unforgettable experience, when they “feel good” and feel they have indulged their need for health and wellbeing. The work method helps us to not neglect critical steps and, supporting us like an actual operation tool, it allows us to focus our energy on the fundamental aspects of a treatment or ritual.

Profitability

When the operator or team work with a clear, coherent and structured method, they contribute to producing more profit for the company, valuing the equipment, technologies and cosmetics that are used. This allows the guests to recognize more easily the value of the experience they have lived, and to share it by word-of-mouth and by coming back to the place where they get to live it again.

 

 

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Book of Rituals

The method of Nuvola Experience

Starpool has been in the Wellness sector for over 45 years and knows how important the work method is. That’s why, thanks to rich research and thorough testing, it has developed a new actual educational tool to support the businesses that choose the Nuvola Experience products.

 

In a simple and brief way, The Book of Rituals presents a series of rituals and skills that make the best of the “Nuvola Experience”, making every session special. These tips do not replace existing massage protocols, but they complete them; the expert touch of the massage therapist is maximized with an experience where beauty and wellness are combined – a “beautiness” experience that is simple and easily memorizable, as well as always unforgettable for the guest.